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If you’re a content creator, especially on platforms like OnlyFans, Fansly, or anywhere your hard work can easily be shared without permission, you’ve probably wondered at some point: Are watermarks still worth it in 2025? And if this question hasn’t crossed your mind yet, now is the perfect time to consider it.
Leaks are an unfortunate reality for many creators, and some say that certain leaks may lead to increased traffic. While opinions vary, it’s clear that having watermarks on leaked content remains a smart way to assert your ownership and ensure your work gets credited.
Watermarks have long been the go-to method for protecting photos and videos from unauthorized use. That was before AI tools advanced so rapidly (yes, way faster than anyone expected, and honestly, it’s a bit scary how fast things are evolving).
Today, in this fast-moving digital world filled with AI-powered editing and a flood of pirated content, you might be asking yourself: is that little logo or text on your images still effective? Let’s take a closer look.
What Watermarks Do Well
- Claim ownership: Watermarks act like a digital signature, showing clearly who created the content. This helps prevent others from falsely claiming your work, especially as content spreads quickly online.
- Discourage casual thieves: Many casual content sharers avoid reposting watermarked content because it’s obvious the content is protected and tracked. A visible watermark can reduce unauthorized sharing on social media and fan sites.
- Help identify leaks: If your content appears elsewhere with your watermark, it’s easier to trace the leak back to you. This helps with takedown requests and proves your ownership in disputes.
Watermarks Aren’t Perfect. Here’s Why
- Easy to remove: With today’s basic photo editing tools watermarks can be cropped out, blurred, or erased, making them less effective against determined thieves.
- Can hurt quality: Large or obvious watermarks can distract from the content and reduce its overall visual appeal. Since fans want clean, high-quality images and videos, heavy watermarking might actually hurt the viewer experience.
- Don’t stop serious thieves: Pirates who profit from leaked content don’t usually care about watermarks; they often remove them completely to make the content look “clean” and more appealing for resale or redistribution.
So, What’s the Verdict?
Watermarks are not a silver bullet. They’re more of a deterrent than a real blocker.
If you’re looking for serious protection and takedown power, relying on watermarks alone won’t cut it. That’s where specialized services like Rulta come in, scanning the web daily, tracking down unauthorized content, and taking it down fast so you don’t have to waste time chasing leaks.
Some Tips on How to Use Watermarks Effectively
- Use watermarks lightly and smartly: small, semi-transparent, and placed in tricky spots to make removal harder without ruining the look.
- Combine watermarks with automated leak detection and takedown services to cover all your bases.
- Stay focused on building a trusted brand and community. Fans who support you will help fight leaks by reporting them.
Coming soon: We’re Making Watermarking WAY Smarter (And Cooler!)
In 2025, watermarks are still part of content protection, but they’re no longer enough on their own. Think of them as your first line of defense, not your entire security system.
That’s why we’re always working to make content protection smarter and easier for creators. We’re thrilled to introduce Rulta Mate, our very first app designed specifically for creators like you! One of its standout features is our improved Rulta watermarking, which automatically adds a hidden watermark to your content before sharing. It’s now easier than ever, with the ability to use it directly on OnlyFans and support for higher-quality content, working for both videos (just like you've been asking for!!) and photos! If your content ever leaks, you’ll know exactly who it came from.
And there’s more! We’re also working on adding watermarking right into mass messaging, so every photo or video you send is automatically protected. With Rulta Mate, keeping your content safe will be faster and easier than ever. Make sure to follow us on Instagram to stay in the loop with all the latest updates! 💜